Home-Service Marketing · Massachusetts

Get your home-service business found on Google — and booked solid.

More calls, more estimates, more booked jobs. We make your business visible on Google, build a 5-star reputation, and let customers book you 24/7 — with exclusive leads you own, never shared marketplace leads.

Google Verified ready
5-star review engine
Local & exclusive

Get your free audit

See exactly where you're losing leads on Google — no cost, no obligation.

Prefer email? dw@darrenwotherspoon.com

3-step
Visibility · Authority · Booking
XX+
Local businesses helped
20–25%
Typical LSA lead conversion*
100%
Exclusive leads — never shared
We understand the struggle

You're great at the work. But online, you're invisible.

You have a website, but it barely brings in calls. You've tried marketing and the results underwhelmed. Meanwhile Angi and HomeAdvisor sell the same lead to five competitors, and when customers search your trade, someone else shows up first.

Here's the truth: contractors report paying an effective $1,400+ per booked job through shared-lead marketplaces — 4–5× the cost of leads from strong Google visibility and reviews you actually own. The fix isn't more ad spend. It's a system: be visible, be trusted, be easy to book.

The HomePro Solution

Three components. One simple system that gets you booked.

Straightforward and proven — each piece feeds the next, so every dollar works harder.

01 · VISIBILITY

Get found on Google

Local SEO, an optimized Google Business Profile, and tightly-managed Google Ads & Local Services Ads put you in front of homeowners the moment they search your trade in your towns.

02 · AUTHORITY

Build a 5-star reputation

Our review engine makes it effortless to collect consistent, recent, keyword-rich 5-star reviews — the trust signal that wins the click and ranks you higher in the Map Pack.

03 · ONBOARDING

Let them book 24/7

An automated booking calendar runs around the clock, so customers schedule estimates and jobs anytime — no phone tag, no lost leads, more time on the tools.

Why HomePro

Own your leads. Don't rent them.

Marketplaces rent you the same lead they sold to four other contractors. HomePro builds an asset that's yours.

Shared-lead marketplaces

  • Same lead sold to 3–5 competitors
  • Race to the bottom on price
  • You build their brand, not yours
  • Stop paying = leads vanish overnight

The HomePro system

  • Exclusive leads — only ever yours
  • A presence that compounds month over month
  • You own the website, reviews & rankings
  • No long lock-in — we earn the next month
Who it's for

Built for home-service businesses

Residential services

Lawn care, house cleaners, junk removal, pest control, and the everyday services homeowners search for most.

Contractors

General contractors, roofers, plumbers, electricians, HVAC, flooring pros and painters who live on quality estimates.

Emergency services

Locksmiths, water-damage pros, tree service, sewage and foundation pros — where being found first wins the job.

How it works

Getting started is simple

You stay on the tools delivering great service. We handle everything else.

1

Free Audit

A quick visibility power-call. We show you exactly where leads are leaking — and the opportunity in your towns.

2

Your Plan

A clear, tailored plan across visibility, reputation and booking — no jargon, no fluff, fixed scope.

3

We Launch

We build and switch everything on — site, Google profile, review engine and booking calendar.

4

You Grow

Monthly reporting in plain English. We keep optimizing; you keep getting calls.

Simple, honest pricing

Packages that fit your business

No quote-only runaround. Pick a starting point — scale up anytime. No long lock-in contracts.

Visibility

$499/mo
Get found locally — the foundation.
  • Local SEO + Google Business Profile
  • Conversion-ready landing page
  • Click-to-call tracking
  • Monthly report
Start here
Most Popular

Growth

$999/mo
Visibility + reputation + booking.
  • Everything in Visibility
  • 5-star review engine
  • 24/7 automated booking
  • Google Ads / LSA setup
Book a free audit

Dominate

$1,799/mo
Own your market across every channel.
  • Everything in Growth
  • Managed ad spend & A/B testing
  • Multi-town / service-area pages
  • Priority support
Talk to Darren

Indicative starting prices — your free audit gives you an exact quote for your trade and towns. Ad spend billed separately at cost.

Don't just take our word for it

Real results for local pros

Replace with Darren's real client reviews & metrics before launch — placeholders shown.

★★★★★
"HomePro got us ranking on Google's first page for local searches — the phone hasn't stopped since."
R
Client name
Roofing · Cape Cod, MA
★★★★★
"Within a few months we beat our main local competitor on Google. Best marketing decision we've made."
H
Client name
HVAC · Barnstable, MA
★★★★★
"The reviews and booking system pay for themselves. Customers book us at midnight now."
L
Client name
Landscaping · Falmouth, MA
Questions, answered

What home-service owners ask us

How is this different from Angi or HomeAdvisor?
Marketplaces sell the same lead to several contractors, so you compete on price and build their brand. HomePro builds your visibility, your reviews and your booking system — the leads are exclusively yours and the asset compounds over time instead of vanishing when you stop paying.
How much does it cost?
Packages start at an indicative $499/mo, with most owner-operators on the Growth package. Your free audit gives an exact quote for your trade and service area. Any ad spend is billed separately, at cost, and fully transparent.
How many leads can I expect?
It depends on your trade, towns and competition — which is exactly what the free audit measures. Local SEO typically builds over the first 2–3 months and then compounds, while Google Ads / Local Services Ads can drive calls almost immediately.
Am I locked into a long contract?
No long lock-ins. We'd rather earn your business every month. You own your website, your Google profile and your reviews — if you ever leave, they go with you.
Do you only work with businesses in Massachusetts?
We're based in Massachusetts and know the local market inside out, which is a real advantage for local search. We're happy to talk with home-service businesses in neighboring areas too — book an audit and we'll be straight with you about fit.
DW
Darren Wotherspoon
Founder, Home Pro Lead Funnel
Who you'll work with

A local partner, not a faceless agency

Darren Wotherspoon founded HomePro because home-service owners deserve marketing that actually rings the phone. Success in home services comes down to three things: being easy to find, easy to trust, and easy to book. That's the whole system — and you'll deal directly with Darren, not a call center.

Based in Massachusetts, HomePro focuses on what genuinely moves the needle for local trades: Google visibility, a real 5-star reputation, and effortless booking. No vanity metrics, no jargon — just more booked jobs.

Book a call with Darren

Ready to get found on Google?

Book your free Local Visibility Power Call. You'll get a clear picture of where you're losing leads — and a free Google Review App to get started.

Book Your Free Audit Now
Call now Free audit